Being cost effective
yet thorough, Fun Palace provides wide ranging tactics to directly
connect with fans via the Internet. Going beyond providing a buffet
of content and outreach via the artist's home website, Fun Palace
DRIVES potential fans to the artist's home website by targeting
fans online through a 'guerilla' outreach. Fun Palace tactics
utilize the following secondary online outlets (not traditionally
served with regular attention by the artist/record companies):
- social networks
- message
boards
- artist forums
- chat rooms
- instant
messaging
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Secure
Mailing Address
Through
the creation of a secure mailing address (PO Box) determined and agreed
upon by both parties (Fun Palace and the Artist), Fun Palace provides
a clearinghouse for all fan inquiries/correspondence via 'snail
mail', separate from the artist's 'home' address
or the management's address that must handle regular business
duties. The Secure Mailing Address enables
Fun Palace to:
- Handle
all of the Artist's 'Fan Mail' by
sorting through and separating all 'Fan Mail' from other
miscellaneous mail (merchandise orders or mail directed to your Fan
association) All Fan mail is then delivered to the necessary party
to ensure it ultimately reaches the artist.
- Process merchandise fulfillment
of orders
- Process Fan Association memberships and obtain
all necessary contact information from Fans opting to join.
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Online Correspondence/Mass Mailings
Fun
Palace manages extensive E-mail, Mailing, and Correspondence list
of all members.
- Process online payments for Fan Club Entry, Merchandise, and/or
other payments.
- Fun Palace provides customer service via email,
phone, or 'snail' mail
to all Fan Club Members inquiries.
- Mass E-Mail: News updates, E-Newsletters, Contests, Advance Ticketing
options, Prizes/Giveaways, Fan Club Updates, Other miscellaneous
content. (prior to producing & distributing anything, all text
and artwork is
approved/provided by client/artist)
- Ability to Customize Visual aspects
of Emails using various state of the art templates, colors, and
artwork. (prior to producing & distributing anything, all text
and artwork is approved/provided by client/artist)
- Ability to Send Mass E-Mails
to specific regions around the world only. (i.e. Tri-State Area,
Los Angeles area, Europe, etc...)
- Obtain and process any member information
updates
(name, change of address, e-mail address, etc.)
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Extensive
Database Management
Fun
Palace creates an exclusive and secure Database of all membership information
as well as other miscellaneous information needed to be compiled and
stored (for example, Name, Shipping address, email address, telephone/mobile
phone numbers, date joined, what Items where shipped, length of membership,
and method of payment).
- Limitless number of names and contact information.
- Ability to organize and separate data by various regions of the
country/world for the convenience of searching or adding a contact
(example, sort by: Name, Zip code, city, state, country, or email
address)
- Able to add miscellaneous fields accordingly for more in depth
searches and data organizing.
- Organize and execute shipments and or mailings/emails by State,
country, or region of the world.
- Keep sales records of all merchandise and/or fan club related shipments
processed.
This Database is owned exclusively by the client/artist who have the
ability to obtain and access information of all individuals entered
into the database 24 hours a day. In addition, by request of the client/artist,
Fun Palace has the ability to routinely make updates and changes to
the database (and information kept) based on the client/artist's
personal needs.
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Fan
Club Site
Fun Palace
works with and assist client/artist in the production and operation
of an exclusive 'Fan Association' website which
will, in turn, maximize the possible benefits and outreach for both
the Artist and their Fans. Implementation of an Exclusive site will:
- Create
a more personal connection between Artist and Fan.
- Provide more efficient
and convenient correspondence between Artists and
Fans through contact/inquiry links, online chats, and message boards.
- Ability
to open an Exclusive Member Merchandise online store.
- Enables members
to personally update their own contact information.
- More convenient
and secure methods for fulfilling merchandise orders.
- Enable Fans to
continuously be informed, involved, and connected with the
artist 24/7 online.
- Generates an increased Fan loyalty to the Artist
by making fans even closer to
the artist's music/nature, via the click of a mouse.
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Exclusive Merchandise
Fun
Palace offers artist fan club members an exclusive (pre-approved) merchandise
line. These merchandise items are made available for order by members
through both ‘snail’ mail and online.
- All Merchandise orders
are processed, serviced, and shipped worldwide (via
cost-efficient United Postal Service) through Fun Palace.
- Merchandise
will be processed through: Check, Money order, or Online Creditor.
- Fun
Palace provides sales, inventory and expense records for
client/management/accountant.
- Fun Palace warehouses all merchandise.
- Fun Palace offers Personalized
service/re-servicing and customer service of all
merchandise orders.
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Shipping Fullfilment
Fun
Palace processes, packages, and ships all content being sent to the Fans
from the
Fun Palace warehouse including, but not limited to:
- Merchandise (for
example, t-shirts, magnets, buttons photos, posters)
- Newsletters
- Exclusive Gifts/Prizes
- All other shipments chosen by the artist (pins,
fashion gear, music, etc.)
Fun Palace provides daily customer service,
and replies to any shipping problems, exchanges, or inquiries without
delay. Fun Palace has an online track record dating back to 1998
for such service. |
